Chris Poirier is the General Manager of Perform Better, and he has been for 30 years. Perform Better manufactures and markets fitness equipment and accessories with headquarters located in West Warwick, Rhode Island. They are the experts in functional training & rehab. Chris has helped grow the company, the brand, and the fitness community as a whole. Where they were 30 years ago, and where they are now are vastly different. From a small company with humble beginnings to a company that has summits all over the world and over 1,500 hundred products.
Chris is proud of the way that the company has grown, what they’ve done over the last three decades, and how much they’ve helped people learn and grow. He hopes that the next 30 years can be as productive as the last. He is passionate about making Perform Better the best company that it can be and equally passionate about helping his customers become their best as well.
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Chris Poirier is the General Manager of Perform Better. He’s been doing this job for 30 years, and he’s done big things for the company and for the customers that use his company. During his time, the company has grown from one with a catalogue that had 35 products and dealt with limited markets to the powerhouse that it is today with a 100 page catalogue and 1,500 products.
Perform Better not only supplies businesses all over the world, they supply us here at Journey, as well. Without them we wouldn’t have the great products that we have, nor would we have the knowledge or mentors that we have today. Perform Better is so much more than just a fitness product company, they also educate fitness experts so they can be more effective in their lines of work, and be more exceptional with their customers.
In this episode, you’ll learn about:
The origins of Perform Better. How they have grown and developed over the years.
How they help to educate fitness experts from many different fields.
About functional fitness and why it’s so important.
How Perform Better has cultivated an exceptional work culture, and what leads to success in their business.
Thank you, Chris, for the conversation and and all you and your TEAM do to support us at Journey.
You can follow Perform Better by:
Downloading the Perform Better app.
MORE ON THE EPISODE
4:49 – 5:32
The origins of Perform Better. Chris tells us the story of how the founder came up with the idea for the company that exists today – by appealing to coaches that wanted to help their athletes perform better.
7:20 – 8:14
We learn how Perform Better grew into the fitness market. From working with coaches to working with personal trainers. There was a natural progression from one to the other.
11:01 – 12:12
Chris tells us about how important functional training is. How there is so much more than training than the bench and squat, and that the benefits from functional training is so obvious. Just look at life, and you’ll know how to train for it.
24:27 – 25:12
What makes Perform Better such an incredible company? The team. Chris lets us in on why his team is as good as they can be, and there are definitely some leadership lessons here.
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